Here we go: Step 4

Step 4: Examine the consequences

- Overall  is the ad memorable, persuasive, informative or believable?

- Consequences ( how would individual respond emotionally to the message)

- Will the advertiser accomplish his goal ?

- Customer response about the ad ( what do you think their response will be)

- Restate the thesis ( reason of the ad, is it effective or not, why or why not)

The final step is by far the easiest... It acts as a conclusion to help you gather your final thoughts and observations of the advertisement