Monday, January 3, 2011

Easy as 1..2..3..

Here are 4 easy steps to deconstructing an advertisement:

Step 1: Make observations about the ad and its technique

Step 2: Analyze the ad based on what you think is the advertiser's goal behind the ad

Step 3: Determine the target audience

Step 4: Examine the consequences

This is a great way for beginners to start analyzing advertisements! Think about how combining these steps will help make a difference to understanding advertisements.

Still confused?? Wait for more detailed posts explaining each step..