Step 2: Analyze the ad based on what you think is the advertiser's goal behind the ad
Reminder ! the intention of the ad is always to sell a product!!!
- Product .. include details on the ad’s placement:
- What is being sold?, is the product appealing to you? Why or why not?
- Is there any emotions that the ad is trying to relate with the product presented? Was it successful or not? Why?
- What type of media( newspaper, magazine..etc), Media vehicle ( name of publication where it appeared)
- Timing ( when it ran)
- Present your evaluation of the ad’s effectiveness ( thesis)
- State the reasons that influenced your evaluation of the ad
- The objective of the ad. think about the ad’s communication goals, what the advertiser’s goal behind the message)
This step puts you into the shoes of the advertisers.. To get the maximum analysis from this, you have to think like an advertiser!!
