Step 3: Determine the target audience
- Target audience for the ad ( be specific by defining the target audience it terms of:
- Demographics (age, gender, family size, family life cycle, occupation, education, income race, generation , religion, and nationality)
- Psychographics ( social class, lifestyle, personality)
- Geographic location (nations, regions, states, countries, or cities)
- Behavioral factors ( product usage, knowledge, attitude or responses to a product)
- The benefit the ad promised for the target audience
- Appeal ( emotional or logical appeal used to persuade the consumer)
- Positioning strategy used
- What brand image is being communicated
- Elements used to make the message or the ad memorable
- Creativity or content-driven?
This step requires you to look deeply at what the advertisement is really communicating..
