This advertising strategy started way back in 1468 during the days of William Caxton when he promoted a book that had his 1st printed advertisement.
After which in 1704, Joseph Campbell moved on to include ads in Boston Newsletter. This in fact was a great idea since people started becoming well informed regarding certain people and products.
In 1833 period, Benjamin Day got his 'New York Sun' book printed which was a combination of advertising vehicle and news.
After this, the 'Edward Book of Ladies Home Journal' created a magazine ad code during 1910. Since this period, print advertising started evolving with more attention seeking designs.
Print ads stand effective only if people view them. When people look through several publications, they get a tendency to receive new details and become more observant about the things that interest them.
This form of advertising aims to attract more and more people towards their services and products, as and when they read or scan publications. Such ads are commonly seen in magazines, newsletters and newspapers. This type of advertising requires lots of planning which is done often by a group of individuals.
When we glance through the history of print media advertising, we get these concepts:
- A group of individuals are required for creating ideas which further develops into a concept.
- Several others are involved in placing these concepts appropriately, since this factor earns them more cash.
Finally, print media advertising becomes a major part of earning revenue for any publication.
