We look at an advertisement for the average time of 1.5 seconds!!! These few seconds leaves us with a lasting impression of the brand image.
The basic steps to analyzing your first print advertisement, is to decide:
- WHO the ad is aimed at
- WHAT is being advertised
- WHEN/ WHERE this ad might appear
- WHY this helps sell the products
Answering these simple 5 questions will be the beginning to unveiling the hidden aspects of ads
