Why did we choose print ads??? If you're following us on twitter @printad101, you can tell how much we favor print ads.
Although marketers have gravitated towards more online advertising in the past couple of years, print advertising still remains as the most effective!! This is good news because now you can be sure that print is still going to be around for quite a while.
Lets look at the main benefits of print advertising...
- Specific target audience: helps enhance sales figures and there is no wastage of resources as ads get to reach the target audience
- Royal readerships: in the print media industry, readership is mostly longstanding and loyal.
- Special ad positioning: advertisers can request special and positioning which will bring greater visibility to the brand. This is also commercially more effective as potential buyers would notice it
- Credibility: Magazines create a large number of loyal readers who feel safe in its very credible environment, unlike online advertising
- Long life span: compared to websites or national newspapers, magazines enjoy the longest life span
- High Reach Prospective: magazines containing print advertisements get passed from family to friends to customers and so on
- Glossy Ads: these are usually trend setting and eye catching and the best thing is that everybody loves to look again at glossy ads
